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Selling Domain Names
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Selling domain names through Afternic while earning money through advertising
Advantages of selling domain names through Afternic
For owners of domain names interested in selling their names in either a "buy now" or auction format,
Afternic
is the best of the domain name aftermarket sites for a number of reasons:
- You can enter any domain names that you own into your "portfolio", and
then easily pick and choose which domains you want to offer for sale.
- The seller has some control over whether or not a listed domain enters a binding auction period.
- While waiting for offers, domain names can be earning income from targeted pay-per-click (PPC) advertising.
Domain names in your portfolio can be hosted at no additional charge by your choice of various
parking partners, which pay up to 100% of the revenue generated by the PPC advertising on the site.
- Afternic also pays commissions for referrals from the parked pages, listing pages and other links.
If a domain is sold to someone who was referred by one of your domains or links,
the commission is at least $15. For domains that were sold for more than $600,
the commission is 25% of the sales fee, which is 10% of the domain sale price
(that is, 2.5%, or $25 for each $1,000 of the domain sale price).
- Domain names with offers meeting the reserve price are featured
on the Afternic home page under "Closing Soon" for up to 7 days.
Such prominent exposure provides the best opportunity for increasing bids before an auction ends.
This is a big advantage, especially for lower priced domains.
The normal cost to have a domain name featured on the Afternic home page
is $50 per month, which is really suitable only for higher value names.
- A good variety of statistics are provided, including number of visits to
the advertising and listing pages, click-throughs, earnings per click (EPC),
revenue per thousand impressions (RPM), total PPC earnings and other commissions.
Adding domain name listings to Afternic
When you add a domain name to your Afternic portfolio:
- Although multiple domain names can be entered in the "listing tool",
they will all get the same description, listing status, and prices,
so it's better to add listings for individual domains one at a time.
- Set the minimum bid price pretty low. You can increase it later based on
various factors provided by the reports, including the number of visits to the
advertising page and/or listing page, click-throughs, or revenue generated.
- If you enter a reserve price or asking price, a binding auction or sale
will be started automatically if one of these two prices is met by a buyer.
Entering only a minimum offer amount gives the seller more control over any binding actions,
allowing time to review the statistics and consider other factors before accepting an offer.
Responding to offers for listed domains
When an offer meeting the minimum bid price has been received on
a domain name that is listed with no reserve or asking price:
- Look at the PPC earnings reports to determine the level of income being provided by the domain.
- If you don't want to sell the domain name for the amount offered,
simply increase the asking price and wait for a better offer on that domain.
- Make sure the domain name has been registered for at least 60 days and
has not been transferred to a different registrar within the past 60 days.
A domain that has recently been registered or transferred will not be able to
be transferred to the buyer, resulting in a significant problem with the sale.
- You can set an asking price that is quite a bit higher than the offer amount, to encourage
buyers to purchase the domain immediately at your price and avoid a last-minute bidding war.
Setting the asking price must be done separately BEFORE setting the reserve price;
once the reserve price has been met the asking price can no longer be changed.
- To start an auction, set both the minimum offer and the
reserve price to match the amount of the offer on the domain.
The domain name will be listed under "Closing Soon" on the Afternic home page.
Be careful to avoid setting the asking price to match the amount of the offer
or accepting the current offer because the sale will be closed immedately.
The asking price should be greater than the reserve price, unless you want to
make the sale immediately, rather than selling the domain through an auction.
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Last updated Saturday October 21, 2006
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